Privacy Policy


Simply Bread Co. ("Company" or "We") respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website (our "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:
·        On this Website.
·        In email, text, and other electronic messages between you and this Website.
·        Through mobile and desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website.
·        When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

It does not apply to information collected by:
·        Us offline or through any other means, including on any other website operated by Company or any third party; or
·        Any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 16

Our Website is not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website or on or through any of its features. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at:
5151 California Ave.
Irvine, CA 92716

California residents under 16 years of age may have additional rights regarding the collection and sale of their personal information. Please see Your California Privacy Rights for more information.

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:
·        By which you may be personally identified, such as name, postal address, e-mail address, telephone number, social security number, or any other identifier by which you may be contacted online or offline ("personal information");
·        That is about you but individually does not identify you; and/or
·        About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:
·        Directly from you when you provide it to us.
·        Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies.

Information You Provide to Us

The information we collect on or through our Website may include:
·        Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to our service, posting material, or requesting further services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Website.
·        Records and copies of your correspondence (including email addresses), if you contact us.
·        Your responses to surveys that we might ask you to complete for research purposes.
·        Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.

Data Collected from Oven App

In addition to the information collected through our Website, we also collect data through our mobile/desktop application connected to our bread ovens. This data collection is essential for providing customer support and enhancing our product offerings. The types of data collected include:
- Oven usage patterns and history.
- Temperature and baking duration data.
- Error logs and performance metrics.
- Any other operational data relevant to oven functioning.

This data is used for the following purposes:
- To provide personalized customer support and troubleshoot issues.
- To conduct research and development for improving our products and services.
- To understand customer preferences and usage trends

Information We Collect Through Automatic Data Collection Technologies.

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:
·        Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
·        Information about your computer and internet connection, including your IP address, operating system, and browser type.
The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
·        Estimate our audience size and usage patterns.
·        Store information about your preferences, allowing us to customize our Website according to your individual interests.
·        Speed up your searches.
·        Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:
·        Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
·        Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information.
·        Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

Links to Third-Party Policies

In providing a comprehensive service experience, Simply Bread Co. integrates with third-party service providers, including Shopify and HubSpot. These providers play a crucial role in enhancing our website functionality, e-commerce capabilities, and customer relationship management. It is important for our users to understand that these third-party services operate under their own privacy policies and practices, which may differ from ours.
- Shopify: Our online store is hosted on Shopify Inc. They provide us with the e-commerce platform that allows us to sell our products and services to you. Your data, including personal information, may be stored through Shopify’s data storage, databases, and the general Shopify application. For more information on how Shopify manages user data, please visit Shopify’s Privacy Policy.
- HubSpot: We use HubSpot for our marketing and customer relationship activities. HubSpot helps us in managing our interactions with you, understanding your preferences, and enhancing our service offerings. The information collected through our interactions may be processed and stored by HubSpot. To learn more about HubSpot’s data practices, please refer to HubSpot’s Privacy Policy.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:
·        To present our Website and its contents to you.
·        To provide you with information, products, or services that you request from us.
·        To fulfill any other purpose for which you provide it.
·        To provide you with notices about your account, including expiration and renewal notices.
·        To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
·        To notify you about changes to our Website or any products or services we offer or provide through it.
·        To allow you to participate in interactive features on our Website.
·        In any other way we may describe when you provide the information.
·        For any other purpose with your consent.

We may use the information we have collected from you to enable us to display advertisements to our advertisers' target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:
·        To our subsidiaries and affiliates.
·        To contractors, service providers, and other third parties we use to support our business.
·        To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Simply Bread Co.'s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Simply Bread Co. about our Website users is among the assets transferred.
·        To fulfill the purpose for which you provide it.
·        For any other purpose disclosed by us when you provide the information.
·        With your consent.
We may also disclose your personal information:
·        To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
·        If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Simply Bread Co., our customers, or others. This includes billing and collection, exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:
·        Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
·        Targeted Advertising. We do not control third parties' collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Website home page. If we make material changes to how we treat our users' personal information, we will notify you by email to the primary email address specified in your account and/or through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at:
5151 California Ave.
Irvine, CA 92716

Your California Privacy Rights (CCPA Compliance)

If you are a resident of California, you are granted specific rights regarding access to your personal information under the California Consumer Privacy Act (CCPA). Simply Bread Co. respects and understands the importance of these rights and provides the following information to ensure compliance with CCPA:
- Right to Know and Access Your Information: You have the right to request that we disclose certain information about our collection and use of your personal information over the past 12 months. Upon verification of your request, we will provide you with details about the categories of personal information we collected, the sources from which the personal information was collected, the business or commercial purpose for collecting or selling that personal information, the categories of third parties with whom we share that personal information, and the specific pieces of personal information we collected about you.
- Right to Request Deletion: You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
- Right to Opt-Out of the Sale of Personal Information: Simply Bread Co. does not sell personal information. However, if we ever engage in such activity in the future, you will have the right to opt-out of the sale of your personal information.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not deny you goods or services, charge you different prices or rates for goods or services, provide you with a different level or quality of goods or services, or suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Exercising Your CCPA Rights: To exercise the rights described above, please submit a verifiable consumer request to us by either:
- Emailing us at:
- Mailing us at: 5151 California Ave, Irvine, CA 92716

Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Response Timing and Format: We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

GDPR Compliance for European Union Residents

In compliance with the GDPR, the following sections are specifically for residents of the European Union:
·    Data Subject Rights: Under the GDPR, you have the right to access, correct, delete, or transfer your personal data that we hold. To exercise these rights, please contact us at
·    Legal Basis for Processing: We process your data only when we have a lawful basis, including consent, contract fulfillment, legal obligations, protection of your vital interests, public tasks, or legitimate interests.
·    Data Protection Officer: We have appointed a Data Protection Officer (DPO) to oversee our data protection strategy and ensure compliance with GDPR requirements. You can contact our DPO at
·    Data Transfer Outside the EU: We transfer data outside the EU in compliance with GDPR through standard contractual clauses and other approved mechanisms that ensure adequate data protection.
·    Data Breach Notification: In the unlikely event of a data breach, we will notify the relevant supervisory authority within 72 hours, and you will be informed without undue delay if the breach is likely to result in a high risk to your rights and freedoms.
·    Automated Decision-Making and Profiling: We do not use automated decision-making or profiling in a way that significantly affects you without your explicit consent.
·    Data Retention: Personal data will be retained only for as long as necessary for the purposes we have stated, or as required to comply with our legal obligations.
·    Cookies and Tracking Technologies: We use cookies and similar technologies in accordance with GDPR. We will obtain your consent for the use of cookies when you first visit our Website, with clear options to opt-in or opt-out.
·    Right to Complain: If you are an EU resident and have concerns about our use of your data, you have the right to lodge a complaint with a supervisory authority in your country.
·    Changes to Our Privacy Policy for GDPR Compliance: We may update this section of our privacy policy periodically to reflect changes in our practices or legal requirements.

Contact Information for GDPR Inquiries

For inquiries related to GDPR compliance, please contact us at:
5151 California Ave.
Irvine, CA 92716